Precious Paws is a pet grooming business in Wilmington, NC. They are committed to safe and friendly service where pets and owners feel comfortable and taken care of.
Goal: To create an updated logo that aligns with the values of the company.
The idea was for the logo to be minimal and modern as well as being friendly and welcoming. These are a few inspiration pieces that guided the design.
This is the design I decided to move forward with. I removed the bottom mouthpiece and the connecting lines for the ears to clean up and simplify the design.
I wanted the color palette to be fun but muted. It is still bright but sophisticated. The top row is what was used for the logo and the bottom row are the secondary colors.
