Hoax Supply Co. is a small start-up that creates comical merchandise for fake companies. It is a laid back and witty company that doesn't take itself too seriously.
Goal: To create logos and graphics for the fake companies.
The business owner had the ideas already thought out and had created reference images using ChatGPT. My job was to create usable vector graphics from these references starting with the main logo.
It was supposed to be simple and bland that way it didn't take away from the fake businesses.
Yogi's Pizzeria is a fun and groovy business promoting peace, love, and good pizza. The goal was to create graphics to fit the vibe of an easy-going, road tripping hippie along with a bonus employee handbook.
One of the main challenges was creating a Yogi that could be used throughout the different designs.
